Privacy Policy

WhiteLabel.Wine Shopify App
Effective Date: April 5, 2026 | Last Updated: April 5, 2026

1. Introduction

MyShop Enterprises ("we," "our," or "us") operates the WhiteLabel.Wine Shopify application ("WhiteLabel.Wine," "the App," or "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Shopify application.

2. Information We Collect

2.1 Information You Provide Directly

Account Information:

• Shop domain and store details
• Contact information (name, email address)
• Billing and subscription information

Product Information:

• Wine product selections and customizations
• Product variants (type, region, vintage)
• Pricing and inventory preferences

2.2 Information Collected Automatically

Order Data:

• Customer order details for fulfillment
• Order history and transaction records
• Shipping addresses and delivery preferences

Technical Information:

• IP addresses and device information
• Browser type and operating system
• App usage patterns and performance metrics

2.3 Information from Third Parties

Shopify Platform: Store and merchant information, customer order data, payment processing information.

Wine Suppliers: Product availability and pricing, shipping and tracking information, quality control data.

3. How We Use Your Information

3.1 Primary Business Purposes

Order Fulfillment: Process wine orders and customizations, coordinate shipping and delivery, handle returns and customer service.

Business Operations: Manage vendor relationships and commissions, track inventory and product availability, generate reports and analytics.

Service Improvement: Enhance app functionality and performance, develop new features and wine products, optimize user experience.

3.2 Communication

Service Communications: Order confirmations and shipping updates, account notifications and service announcements, technical support and customer service.

Marketing Communications (with consent): New product announcements, special offers and promotions, wine education and pairing suggestions.

4. Information Sharing and Disclosure

4.1 Service Providers

We share information with trusted third parties who assist in operating our business:

• Wine Suppliers: Order details for fulfillment, shipping addresses for delivery, product specifications and customizations
• Shipping Partners: Delivery addresses and contact information, package tracking and delivery confirmations
• Payment Processors: Transaction processing and billing, fraud prevention and security

4.2 Legal Requirements

We may disclose information when required by law or to comply with legal obligations, protect our rights and property, ensure user safety and security, or respond to government requests.

5. Data Security

5.1 Security Measures

Technical Safeguards: Data encryption in transit and at rest, secure API connections with authentication, regular security assessments and updates, access controls and user permissions.

5.2 Data Retention

• Order Data: Retained for 7 years for accounting and tax purposes
• Account Information: Retained while account is active plus 2 years
• Marketing Data: Retained until consent is withdrawn
• Technical Logs: Retained for 1 year for security and performance analysis

6. Your Rights and Choices

6.1 Access and Control

Account Management: Update your account information, modify communication preferences, review order history and data.

Data Requests: Request access to your personal data, request correction of inaccurate information, request deletion of your data (subject to legal requirements).

6.2 Communication Preferences

You may opt out of promotional emails and unsubscribe from newsletters. Note: You cannot opt out of service-related communications necessary for order fulfillment and account management.

7. International Users

Our services are operated from Australia. If you are located outside Australia, please be aware that information we collect will be transferred to and processed in Australia.

We comply with applicable international data protection laws, including GDPR for EU users, CCPA for California residents, and PIPEDA for Canadian users.

8. Children's Privacy

Our services are not intended for children under 18 years of age due to the nature of alcohol products. We do not knowingly collect personal information from minors.

9. Third-Party Services

Our app operates on the Shopify platform. Please review Shopify's Privacy Policy for information about how Shopify handles your data.

10. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will notify you of material changes by posting the updated policy on our website, sending email notifications to registered users, and displaying notices within the app.

Your continued use of our services after policy updates constitutes acceptance of the revised terms.

11. GDPR Rights (European Union)

If you are in the EU, you have additional rights under GDPR including:

• Right to access your data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

12. CCPA Rights (California)

California residents have specific rights under CCPA including the right to know what personal information is collected, the right to delete personal information, and the right to opt-out of the sale of personal information. Note: We do not sell personal information.

13. Contact Information

Document Version: 1.0
Effective Date: April 5, 2026
Next Review Date: April 5, 2027